GeekSG

After day 1 of the Adtech conference, there is 1 major lesson that stuck with most delegates. During the Keynote presentation, a speaker said the following:

“Digital Advertising is like having sex, it requires experimentation to get it right eventually….

…Another way digital advertising is similar to sex is that when you have not tried it, you are very excited about it. But once you try it for the first time, you may not be that impressed.”

It may sound funny at first. But once you think about it, it actually makes plenty of sense.